Karen Owens

Marketing Associate at Lantern Labs · Performance marketing · attribution, creative testing

Lantern Labs

Montreal, QC · ET (UTC-5)

2+ years experience

University of British Columbia

English, French, Mandarin

Open to work

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Overview

I work on performance marketing at Lantern Labs in Montreal. Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable. Cut blended CAC by 38% while doubling spend. Most at home with paid social and Google Ads. Gardening and composting evangelist.

Good reasons to reach out

Roles in performance marketing
Working sessions on paid social
Thoughtful intros to people in my field

Please don't message about

Crypto token projects
Courses and coaching offers
SEO and link-building offers

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Skills

paid socialCAC/LTVGoogle Adscreative testingattribution

Open to workLooking for a role

closes in 3 months

Next role: Marketing Associate in consumer apps, Montreal or hybrid

Target roles: Marketing Associate
Level: Senior
Industries: Healthtech, Climate tech
Work mode: Remote
Available: 30 days notice
Work authorization: Authorized to work in the QC
What I'm looking for: A team that ships weekly and owns acquisition end to end.
Not interested in: Pure people management

2 years in performance marketing. Strongest at Google Ads and attribution. Can start in about six weeks.

Montreal, QCattributioncreative testingpaid social

Open

Experience

Marketing Associate
Oct 2024 - Present
Lantern Labs · 2 yr · Full-time · Montreal, QC
- Launched 12 campaigns, 5 of them in new markets.
- Cut blended CAC by 36% while doubling spend.
- Ran 680 creative tests a year across paid social.

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Education

University of British Columbia
BSc, Journalism
2019 - 2023

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