Taranpreet Sukhpreet Bedi

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Growth Marketing Manager at Lantern Labs · email, retention

Lantern Labs
Chandigarh, India · IST (UTC+5:30)
3+ years experience
NIT Surathkal
English, Hindi, Punjabi
Messaging unavailable

Overview

I work on lifecycle marketing at Lantern Labs in Chandigarh. Launched 9 campaigns, 6 of them in new markets. Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable. Previously at BigBasket. Most at home with Braze and CRM. Travel slowly, usually by train.

Good reasons to reach out
  • Thoughtful intros to people in my field
  • Second opinions on CRM decisions
  • Working sessions on email
Please don't message about
  • Generic networking requests
  • Crypto token projects

Best reached early in the week

Skills
BrazeemailCRMsegmentationretention

Experience

  1. Growth Marketing Manager
    Dec 2024 - Present
    Lantern Labs · 1 yr 10 mo · Full-time · Chandigarh, India
    • Launched 17 campaigns, 5 of them in new markets.
    • Lifted 90-day retention 9 points with lifecycle programs.
    • Hired and trained a lifecycle team of 3.
  2. Marketing Associate
    Oct 2023 - Dec 2024
    BigBasket · 1 yr 2 mo · Full-time · Chandigarh, India
    • Lifted 90-day retention 13 points with lifecycle programs.
    • Launched 13 campaigns, 6 of them in new markets.

References

No references yet.

Education

  1. NIT Surathkal
    B.Tech, Marketing
    2019 - 2023

Details

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