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Katrina DelaCruz

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Content Marketing Lead at Woolworths Group · analytics, copywriting

Works at
Woolworths Group
Location
Manila, Philippines · PHT (UTC+8)
Experience
10+ years experience
Education
INSEAD Singapore
Languages
English, Filipino
Open to work
Message Connect

Overview

Content Marketing Lead at Woolworths Group, focused on content and SEO. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Grew organic traffic from 81k to 1682k monthly visits. Most at home with analytics and content strategy.

Good reasons to reach out
  • Roles in content and SEO
  • Working sessions on content strategy
  • Speaking or podcast invitations
  • Questions about content and SEO
Please don't message about
  • Offshore staffing offers
  • Guest post swaps

Slower in the last week of each quarter

Skills
editorialcopywritingcontent strategyanalytics
Open to workLooking for a role
closes in 3 months

Open to Content Marketing Lead roles at growth-stage mobility companies

Target roles
Content Marketing Lead
Level
Senior
Industries
Consumer apps, AI infrastructure
Work mode
Hybrid
Available
From next quarter
Work authorization
Authorized to work in Philippines
What I'm looking for
Hands-on work on analytics with room to mentor.
Not interested in
Night shifts

10 years in content and SEO. Strongest at editorial and analytics. Open to the right conversation.

Manila, Philippinescopywritingeditorialcontent strategy
Open

Experience

  1. Content Marketing Lead
    Mar 2023 - Present
    Woolworths Group · 3 yr 8 mo · Full-time · Manila, Philippines
    • Launched 10 campaigns, 6 of them in new markets.
    • Hired and trained a content team of 9.
  2. Growth Marketing Manager
    Jan 2021 - Mar 2023
    Microsoft · 2 yr 2 mo · Full-time · Manila, Philippines
    • Launched 5 campaigns, 4 of them in new markets.
  3. Product Marketing Manager
    Sep 2019 - Jan 2021
    CIMB · 1 yr 4 mo · Full-time · Manila, Philippines
    • Launched the developer product in 11 markets.
  4. Marketing Associate
    Oct 2016 - Sep 2019
    UOB · 2 yr 11 mo · Full-time · Manila, Philippines
    • Launched 16 campaigns, 4 of them in new markets.

References

No references yet.

Education

  1. INSEAD Singapore
    MBA, Business Administration
    2016 - 2018
  2. University of Indonesia
    BSc, Journalism
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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