Kelly Nelson

S

Senior Data Scientist, Ashford Group - Looker · R · incrementality

Ashford Group
Dallas, TX · CT (UTC-6)
4+ years experience
UC San Diego
English
Messaging unavailable

Overview

Senior Data Scientist at Ashford Group, focused on marketing analytics. Wrote the metric definitions the leadership team reviews every week. Previously at Dropbox. I host a monthly meetup on marketing analytics.

Good reasons to reach out
  • Speaking or podcast invitations
  • Second opinions on attribution decisions
  • Questions about marketing analytics
Please don't message about
  • Offshore staffing offers
  • Crypto token projects

Prefers short, specific messages

Skills
incrementalityattributionRSQLLooker

Experience

  1. Senior Data Scientist
    May 2025 - Present
    Ashford Group · 1 yr 5 mo · Full-time · Dallas, TX
    • Wrote the metric definitions the leadership team reviews every week.
    • Replaced 72 hand-built dashboards with one metrics layer people trust.
  2. Data Scientist
    Oct 2022 - May 2025
    Dropbox · 2 yr 7 mo · Full-time · Dallas, TX
    • Replaced 112 hand-built dashboards with one metrics layer people trust.

Projects

Marketing analytics benchmark
2025

Reproducible benchmarks comparing R and SQL on real workloads.

Side project: a recipe search engine
2022

Built with SQL and Looker. 2250 people used it last year.

References

No references yet.

Education

  1. UC San Diego
    BS, Mathematics
    2017 - 2021

Details

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