Kelly Rice

S

Growth Marketing Manager at Parkway Group | ex-DoorDash

Parkway Group
Boston, MA · ET (UTC-5)
5+ years experience
Booth School of Business
English
Messaging unavailable

Overview

I've spent 5 years on performance marketing - first at DoorDash, now at Parkway Group. Cut blended CAC by 37% while doubling spend. Previously at DoorDash. Most at home with Google Ads and creative testing. I speak at conferences a couple of times a year.

Good reasons to reach out
  • Working sessions on attribution
  • Speaking or podcast invitations
Please don't message about
  • Guest post swaps
  • Agency or outsourcing pitches
Skills
Google Adspaid socialCAC/LTVattributioncreative testing

Experience

  1. Growth Marketing Manager
    Jan 2023 - Present
    Parkway Group · 3 yr 9 mo · Full-time · Boston, MA
    • Hired and trained a acquisition team of 4.
    • Cut blended CAC by 20% while doubling spend.
  2. Marketing Associate
    Sep 2021 - Nov 2022
    DoorDash · 1 yr 2 mo · Full-time · Boston, MA
    • Ran 645 creative tests a year across paid social.
    • Cut blended CAC by 22% while doubling spend.

References

No references yet.

Education

  1. Booth School of Business
    MBA, Business Administration
    2021 - 2023
  2. NYU
    BA, Psychology
    2016 - 2020

Details

Compensation expectations
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