Siddharth Vivek Menon

Overview

10 years in marketing, the last 3 at Parkway Group, where I work on the brand team. Rebuilt the brand reporting so every rupee and dollar of spend is traceable. Most at home with agency management and brand strategy. Learning to sail.

Replies on weekends

Experience

1. Senior Brand Manager

   Aug 2023 - Present
   Parkway Group · 3 yr 2 mo · Full-time · San Jose, CA
   • Hired and trained a brand team of 11.
   • Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
   • Launched 10 campaigns, 6 of them in new markets.
2. Marketing Associate

   Mar 2021 - Aug 2023
   Shopify · 2 yr 5 mo · Full-time · San Jose, CA
   • Launched 9 campaigns, 6 of them in new markets.
3. Product Marketing Manager

   Dec 2019 - Mar 2021
   Starbucks · 1 yr 3 mo · Full-time · San Jose, CA
   • Launched the growth product in 3 markets.
   • Took growth activation from 33% to 50% in three quarters.
4. Marketing Associate

   May 2017 - Dec 2019
   Visa · 2 yr 7 mo · Full-time · San Jose, CA
   • Launched 6 campaigns, 3 of them in new markets.

No references yet.

Education

1. Stanford GSB

   MBA, Business Administration
   2018 - 2020
2. University of Pennsylvania

   BS, Business Administration
   2012 - 2016