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Kevin Terry

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Director of Product at Shopify · Onboarding and activation · SQL, experimentation

Works at
Shopify
Location
New York, NY · ET (UTC-5)
Experience
9+ years experience
Education
Penn State
Languages
English

Overview

Director of Product at Shopify, focused on onboarding and activation. Grew growth revenue from $8 million to $58 million ARR. Before that: Kaiser Permanente and Intel. Most at home with SQL and experimentation. I speak at conferences a couple of times a year.

Good reasons to reach out
  • Thoughtful intros to people in my field
Please don't message about
  • Sales demos
  • SEO and link-building offers
Skills
experimentationgrowthuser researchlifecycleSQL

Experience

  1. Director of Product
    Jan 2026 - Present
    Shopify · 10 mo · Full-time · New York, NY
    • Cut time-to-first-value for new growth customers from 11 days to 2.
    • Killed 6 features nobody used and shipped the 2 that customers asked for.
    • Took growth activation from 33% to 46% in three quarters.
  2. Principal Product Manager
    Jan 2023 - Dec 2025
    Kaiser Permanente · 2 yr 11 mo · Full-time · New York, NY
    • Previously an operator for 6 years before investing.
  3. Product Manager
    Sep 2021 - Jan 2023
    Intel · 1 yr 4 mo · Full-time · New York, NY
    • Took growth activation from 34% to 53% in three quarters.
  4. Senior Product Manager
    May 2020 - Sep 2021
    American Express · 1 yr 4 mo · Contract · New York, NY
    • Launched the growth product in 11 markets.
  5. Associate Product Manager
    Jul 2017 - May 2020
    Adobe · 2 yr 10 mo · Full-time · New York, NY
    • Launched the growth product in 9 markets.

Projects

Onboarding and activation benchmark
2026

Reproducible benchmarks comparing user research and experimentation on real workloads.

References

No references yet.

Education

  1. Penn State
    BS, Business Administration
    2005 - 2009

Details

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