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Khushi Mathur

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Content Marketing Lead, Paytm - copywriting · analytics · content strategy

Works at
Paytm
Location
Noida, India · IST (UTC+5:30)
Experience
9+ years experience
Education
IIM Ahmedabad
Languages
English, Hindi
Open to workCo-founder
Message Connect

Overview

I work on content and SEO at Paytm in Noida. Built a library of 297 articles that still drives sign-ups. Before that: Siemens and Mahindra Group. Parent of two, so mostly sleep-deprived.

Good reasons to reach out
  • Roles in content and SEO
  • People who want to build this with me
  • Questions about content and SEO
Please don't message about
  • Courses and coaching offers
  • Guest post swaps

Usually replies within a day

Skills
copywritinganalyticseditorialcontent strategy
Open to workLooking for a role
closes in 3 months

Open to Content Marketing Lead roles at pre-seed cybersecurity companies

Target roles
Content Marketing Lead
Level
Senior
Industries
B2B SaaS, Fintech
Work mode
Remote
Available
90 days notice
Work authorization
Indian citizen
What I'm looking for
Early-stage company (Series B) where content and SEO is core to the product.
Not interested in
Night shifts

9 years in content and SEO. Strongest at copywriting and content strategy. Open to the right conversation.

Noida, India · remote OKeditorialcopywritingcontent strategy
Open
Co-founderLooking for a co-founder
closes in 3 months

Looking for an operations co-founder for GST reconciliation for restaurant chains

The idea
Looking for an operations co-founder for GST reconciliation for restaurant chains
Stage
Prototype
I bring
4 years in content and SEO
Looking for
Operator who has scaled a team
Commitment
Part-time to start
Location
Noida or remote

I bring 9 years of content and SEO (currently Paytm). Ideally you've led a design team. Incorporated, self-funded so far.

Noida, Indiaeditorialcontent strategycopywriting
Open

Experience

  1. Content Marketing Lead
    Dec 2022 - Present
    Paytm · 3 yr 11 mo · Full-time · Noida, India
    • Built a library of 777 articles that still drives sign-ups.
    • Grew organic traffic from 58k to 1382k monthly visits.
  2. Product Marketing Manager
    Jan 2020 - Dec 2022
    Siemens · 2 yr 11 mo · Full-time · Noida, India
    • Launched the care product in 6 markets.
    • Took care activation from 28% to 54% in three quarters.
  3. Marketing Associate
    Sep 2017 - Dec 2019
    Mahindra Group · 2 yr 3 mo · Full-time · Noida, India
    • Built a library of 181 articles that still drives sign-ups.
    • Launched 13 campaigns, 2 of them in new markets.

Projects

Conference talk: lessons from content
2024

What went wrong and what worked while scaling content and SEO.

Write-up: content and SEO in practice
2022

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

  1. IIM Ahmedabad
    MBA, Business Administration
    2019 - 2021
  2. IIT Madras
    B.Tech, Marketing
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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