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Lachlan Clarke

Sample profile

Content Marketing Lead, Tencent - copywriting · editorial · content strategy

Works at
Tencent
Location
Auckland, New Zealand · NZST (UTC+12)
Experience
6+ years experience
Education
Melbourne Business School
Languages
English
Advising
Message Connect

Overview

I've spent 6 years on content and SEO - first at Petronas, now at Tencent. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Previously at Petronas. Into vintage synthesizers.

Good reasons to reach out
  • Advice on content and SEO
  • Second opinions on content strategy decisions
  • Thoughtful intros to people in my field
Please don't message about
  • SEO and link-building offers
  • Offshore staffing offers

Replies on weekends

Skills
editorialdemand generationcopywritingcontent strategyanalytics
AdvisingOpen to advising
closes in 3 months

Office hours for early-stage teams: content and SEO and demand generation

Topics
content and SEO, copywriting, demand generation
Format
Calls
Terms
Paid
Capacity
One advisory role at a time
Best for
First-time founders

6 years of content and SEO. Can review plans, decks and hiring loops.

Auckland, New Zealand · remote OKanalyticscontent strategyeditorial
Open

Experience

  1. Content Marketing Lead
    May 2022 - Present
    Tencent · 4 yr 6 mo · Full-time · Auckland, New Zealand
    • Hired and trained a content team of 5.
    • Built a library of 745 articles that still drives sign-ups.
    • Grew organic traffic from 183k to 1635k monthly visits.
  2. Marketing Associate
    Oct 2020 - May 2022
    Petronas · 1 yr 7 mo · Full-time · Auckland, New Zealand
    • Grew organic traffic from 98k to 1670k monthly visits.
    • Built a library of 208 articles that still drives sign-ups.

References

No references yet.

Education

  1. Melbourne Business School
    MBA, Business Administration
    2021 - 2023
  2. Australian National University
    BSc, Marketing
    2016 - 2020

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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