Latifa Mostafa

Senior Brand Manager at IKEA | ex-Nokia

IKEA

Copenhagen, Denmark · CET (UTC+1)

10+ years experience

Humboldt University of Berlin

English, Danish

Open to work

Messaging unavailable

Overview

10 years in marketing, the last 3 at IKEA, where I work on the brand team. Launched 6 campaigns, 5 of them in new markets. Hired and trained a brand team of 7. Most at home with storytelling and campaigns. I volunteer with a food bank on weekends.

Good reasons to reach out

Roles in brand
Second opinions on campaigns decisions
Thoughtful intros to people in my field

Please don't message about

Offshore staffing offers
Paid follower schemes

Skills

campaignsconsumer insightbrand strategyagency managementstorytelling

Open to workLooking for a role

closes in 3 months

Staff Brand Manager roles in logistics - Copenhagen or remote

Target roles: Staff Brand Manager
Level: Staff / Principal
Industries: Healthtech, Consumer apps
Work mode: Remote
Available: From next quarter
Work authorization: Authorized to work in Denmark
What I'm looking for: Scope to lead brand work, with a manager who gives direct feedback.
Not interested in: Night shifts

10 years in brand. Strongest at campaigns and brand strategy. Available from next month.

Copenhagen, Denmark · remote OKagency managementcampaignsbrand strategy

Open

Experience

Senior Brand Manager
Aug 2023 - Present
IKEA · 3 yr 2 mo · Full-time · Copenhagen, Denmark
- Hired and trained a brand team of 7.
- Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
Marketing Associate
Oct 2020 - Aug 2023
Nokia · 2 yr 10 mo · Full-time · Copenhagen, Denmark
- Launched 7 campaigns, 5 of them in new markets.
Marketing Associate
Feb 2017 - Oct 2020
Siemens · 3 yr 8 mo · Full-time · Copenhagen, Denmark
- Launched 6 campaigns, 2 of them in new markets.

Projects

Write-up: brand in practice

2024

A long-form guide to brand for people starting out.

References

No references yet.

Education

Humboldt University of Berlin
BA, Business Administration
2012 - 2015

Details

Compensation expectations

What they are targeting for their next role.

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Direct contact details

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