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Leon Leong

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Content Marketing Lead at Drift Studio · copywriting, content strategy

Works at
Drift Studio
Location
Shenzhen, China · CST (UTC+8)
Experience
10+ years experience
Education
Yonsei University
Languages
English, Mandarin

Overview

I work on content and SEO at Drift Studio in Shenzhen. Built a library of 661 articles that still drives sign-ups. Before that: Amazon and LINE. Parent of two, so mostly sleep-deprived.

Good reasons to reach out
  • Second opinions on agency management decisions
  • Thoughtful intros to people in my field
Please don't message about
  • Crypto token projects
  • Generic networking requests
  • Guest post swaps
Skills
editorialagency managementcopywritingcontent strategy

Experience

  1. Content Marketing Lead
    Feb 2026 - Present
    Drift Studio · 9 mo · Full-time · Shenzhen, China
    • Hired and trained a content team of 5.
    • Launched 5 campaigns, 6 of them in new markets.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Product Marketing Manager
    Oct 2023 - Feb 2026
    Amazon · 2 yr 4 mo · Full-time · Shenzhen, China
    • Killed 8 features nobody used and shipped the 3 that customers asked for.
  3. Marketing Associate
    Sep 2021 - Oct 2023
    LINE · 2 yr 1 mo · Full-time · Shenzhen, China
    • Launched 16 campaigns, 6 of them in new markets.
  4. Product Marketing Manager
    Apr 2019 - Sep 2021
    Gojek · 2 yr 5 mo · Full-time · Shenzhen, China
    • Killed 8 features nobody used and shipped the 3 that customers asked for.
    • Cut time-to-first-value for new logistics customers from 19 days to 3.
  5. Marketing Associate
    Aug 2016 - Dec 2018
    TSMC · 2 yr 4 mo · Full-time · Shenzhen, China
    • Grew organic traffic from 128k to 1037k monthly visits.
    • Launched 4 campaigns, 6 of them in new markets.

References

No references yet.

Education

  1. Yonsei University
    BA, Business Administration
    2012 - 2016

Details

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