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Leon Tsai

Sample profile

Content Marketing Lead at Grab | ex-Mastercard

Works at
Grab
Location
Hong Kong · HKT (UTC+8)
Experience
9+ years experience
Education
Melbourne Business School
Languages
English, Cantonese
Open to work
Message Connect

Overview

9 years in marketing, the last 2 at Grab, where I work on the content team. Launched 6 campaigns, 5 of them in new markets. Built a library of 317 articles that still drives sign-ups. Before that: Mastercard and Coupang. Most at home with analytics and editorial. Bird-watcher and amateur naturalist.

Good reasons to reach out
  • Roles in content and SEO
  • Questions about content and SEO
Please don't message about
  • Crypto token projects
  • SEO and link-building offers
  • Agency or outsourcing pitches

Replies within two days

Skills
analyticseditorialcontent strategycopywritingdemand generation
Open to workLooking for a role
closes in 3 months

Next role: Content Marketing Lead in AI infrastructure, Hong Kong or hybrid

Target roles
Content Marketing Lead
Level
Senior
Industries
B2B SaaS, E-commerce
Work mode
Remote
Available
60 days notice
Work authorization
Open to relocating
What I'm looking for
Early-stage company (Series B) where content and SEO is core to the product.
Not interested in
Crypto

9 years in content and SEO. Strongest at editorial and analytics. Can start in about six weeks.

Hong Kong · remote OKcontent strategycopywritingdemand generation
Open

Experience

  1. Content Marketing Lead
    Jan 2025 - Present
    Grab · 1 yr 10 mo · Full-time · Hong Kong
    • Hired and trained a content team of 3.
    • Grew organic traffic from 157k to 1789k monthly visits.
  2. Growth Marketing Manager
    Sep 2022 - Jan 2025
    Mastercard · 2 yr 4 mo · Full-time · Hong Kong
    • Built a library of 619 articles that still drives sign-ups.
  3. Growth Marketing Manager
    Jan 2019 - Sep 2022
    Coupang · 3 yr 8 mo · Full-time · Hong Kong
    • Hired and trained a content team of 11.
    • Built a library of 755 articles that still drives sign-ups.
  4. Marketing Associate
    Aug 2017 - Nov 2018
    LG Electronics · 1 yr 3 mo · Full-time · Hong Kong
    • Built a library of 866 articles that still drives sign-ups.
    • Launched 5 campaigns, 2 of them in new markets.

Projects

Content and SEO benchmark
2025

Reproducible benchmarks comparing analytics and editorial on real workloads.

References

No references yet.

Education

  1. Melbourne Business School
    MBA, Business Administration
    2017 - 2019
  2. UNSW Sydney
    BEng, Economics
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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