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Lisa Knight

Sample profile

Content Marketing Lead, Booking Holdings - analytics · copywriting · editorial

Works at
Booking Holdings
Location
Boston, MA · ET (UTC-5)
Experience
8+ years experience
Education
Stanford GSB
Languages
English
Open to work
Message Connect

Overview

I've spent 8 years on content and SEO - first at AT&T, now at Booking Holdings. Built a library of 550 articles that still drives sign-ups. Most at home with brand strategy and content strategy. I write short fiction no one reads.

Good reasons to reach out
  • Roles in content and SEO
  • Second opinions on editorial decisions
  • Thoughtful intros to people in my field
Please don't message about
  • Crypto token projects
  • Courses and coaching offers

Replies on weekday evenings

Skills
editorialbrand strategycopywritinganalyticscontent strategy
Open to workLooking for a role
closes in 3 months

Open to Content Marketing Lead roles at seed consumer apps companies

Target roles
Content Marketing Lead
Level
Senior
Industries
Consumer apps, Healthtech
Work mode
Remote
Available
30 days notice
Work authorization
Authorized to work in the MA
What I'm looking for
Scope to lead content and SEO work, with a manager who gives direct feedback.
Not interested in
Contract-only roles

8 years in content and SEO. Strongest at content strategy and analytics. Available immediately.

Boston, MAbrand strategyanalyticseditorial
Open

Experience

  1. Content Marketing Lead
    Feb 2024 - Present
    Booking Holdings · 2 yr 9 mo · Contract · Boston, MA
    • Grew organic traffic from 71k to 1092k monthly visits.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Built a library of 323 articles that still drives sign-ups.
  2. Marketing Associate
    May 2021 - Feb 2024
    American Express · 2 yr 9 mo · Full-time · Boston, MA
    • Built a library of 344 articles that still drives sign-ups.
    • Grew organic traffic from 95k to 2000k monthly visits.
  3. Growth Marketing Manager
    Nov 2019 - May 2021
    Atlassian · 1 yr 6 mo · Full-time · Boston, MA
    • Hired and trained a content team of 5.
  4. Marketing Associate
    Aug 2018 - Sep 2019
    AT&T · 1 yr 1 mo · Full-time · Boston, MA
    • Built a library of 177 articles that still drives sign-ups.
    • Launched 12 campaigns, 3 of them in new markets.

References

No references yet.

Education

  1. Stanford GSB
    MBA, Business Administration
    2020 - 2022
  2. Georgia Tech
    BS, Journalism
    2014 - 2018

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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