Sample profile. This is an example profile that shows how Introworth works, not a real person. You can send a message to try the flow, but nobody reads or replies to it and you are never charged.
Overview
Currently at BMO, where I lead content and SEO with a team of 15. Hired and trained a content team of 7. Launched 5 campaigns, 4 of them in new markets. Before that: Electronic Arts and Thomson Reuters.
Good reasons to reach out
- Second opinions on copywriting decisions
Please don't message about
- SEO and link-building offers
- Offshore staffing offers
Answers in batches on Fridays
Skills
content strategyeditorialanalyticscopywriting
Experience
- Marketing DirectorJun 2025 - PresentBMO · 1 yr 5 mo · Full-time · Toronto, ON
- Built a library of 568 articles that still drives sign-ups.
- Launched 4 campaigns, 2 of them in new markets.
- Grew organic traffic from 141k to 1653k monthly visits.
- Content Marketing LeadSep 2021 - Jun 2025Electronic Arts · 3 yr 9 mo · Full-time · Toronto, ON
- Grew organic traffic from 198k to 653k monthly visits.
- Growth Marketing ManagerDec 2019 - Sep 2021Thomson Reuters · 1 yr 9 mo · Full-time · Toronto, ON
- Launched 13 campaigns, 5 of them in new markets.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Marketing AssociateMay 2017 - Sep 2019Canadian Tire · 2 yr 4 mo · Full-time · Toronto, ON
- Built a library of 821 articles that still drives sign-ups.
- Growth Marketing ManagerJan 2016 - May 2017Scotiabank · 1 yr 4 mo · Full-time · Toronto, ON
- Grew organic traffic from 69k to 1953k monthly visits.
References
No references yet.
Education
- McMaster UniversityBEng, Psychology2004 - 2008
Details
Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections