Lokesh Kishore Balasubramanian

Sample

Marketing Director at Zoho · B2B demand generation

Zoho
Bengaluru, India · IST (UTC+5:30)
10+ years experience
NIT Surathkal
English, Hindi, Kannada
Advising
Messaging unavailable

Overview

Based in Bengaluru. I lead B2B demand generation at Zoho. Hired and trained a demand gen team of 4. Before that: Groww and Amazon.

Good reasons to reach out
  • Advice on B2B demand generation
  • Thoughtful intros to people in my field
  • Questions about B2B demand generation
  • Working sessions on webinars
Please don't message about
  • Unpaid work or spec projects
  • Crypto token projects
  • SEO and link-building offers

Replies within two days

Skills
HubSpotABMpipelinewebinarsdemand generation
AdvisingOpen to advising
closes in 4 months

Open to advising seed teams on demand generation

Topics
B2B demand generation, ABM, demand generation
Format
Calls
Terms
Open to discuss
Capacity
Two calls a month
Best for
Engineers moving into leadership

19 years of B2B demand generation. Prefer specific questions over coffee chats.

Bengaluru, India · remote OKhubspotwebinarsdemand generation
Open

Experience

  1. Marketing Director
    Aug 2024 - Present
    Zoho · 2 yr 2 mo · Full-time · Bengaluru, India
    • Launched 9 campaigns, 5 of them in new markets.
    • Generated $18 million of qualified pipeline in a year.
    • Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable.
  2. Senior Brand Manager
    Feb 2022 - Aug 2024
    Groww · 2 yr 6 mo · Full-time · Bengaluru, India
    • Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable.
  3. Product Marketing Manager
    Jun 2020 - Feb 2022
    Amazon · 1 yr 8 mo · Full-time · Bengaluru, India
    • Ran 61 customer interviews before writing the first spec.
    • Took marketplace activation from 18% to 57% in three quarters.
  4. Growth Marketing Manager
    May 2018 - Jun 2020
    Larsen & Toubro · 2 yr 1 mo · Full-time · Bengaluru, India
    • Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a demand gen team of 12.
  5. Growth Marketing Manager
    Dec 2016 - May 2018
    Tech Mahindra · 1 yr 5 mo · Full-time · Bengaluru, India
    • Generated $8 million of qualified pipeline in a year.

Projects

Write-up: B2B demand generation in practice
2022

A long-form guide to B2B demand generation for people starting out.

References

No references yet.

Education

  1. NIT Surathkal
    B.Tech, Business Administration
    2002 - 2006

Details

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