Lucy Robertson
SCo-founder & COO, Hollow Works - marketing · consumer brands · supply chain
- Hollow Works
- Auckland, New Zealand · NZST (UTC+12)
- 11+ years experience
- Seoul National University
- English, Arabic
Messaging unavailable
Overview
Founder of Hollow Works (D2C food brands). 18 years of building before that. Took Hollow Works from zero to $5 million ARR. Before that: VNG and Rakuten. Most at home with supply chain and consumer brands. Former debater; now I argue with spreadsheets.
Good reasons to reach out
- Second opinions on marketing decisions
Please don't message about
- Courses and coaching offers
- Unpaid work or spec projects
Best reached early in the week
Skills
consumer brandssupply chainmarketing
Experience
- Co-founder & COONov 2024 - PresentHollow Works · 1 yr 11 mo · Full-time · Auckland, New Zealand
- Signed 399 paying customers, 9 of them enterprises.
- Took Hollow Works from zero to $7 million ARR.
- Raised $9 million across 2 rounds.
- Finance ManagerJan 2021 - Nov 2024VNG · 3 yr 10 mo · Full-time · Auckland, New Zealand
- Built the operating model the board used for a $296 million raise.
- Finance ManagerApr 2019 - Jan 2021Rakuten · 1 yr 9 mo · Full-time · Auckland, New Zealand
- Closed the books in 3 days, down from 14.
- Ran diligence on 9 acquisitions.
- FP&A ManagerDec 2017 - Apr 2019Lenovo · 1 yr 4 mo · Full-time · Auckland, New Zealand
- Built the operating model the board used for a $197 million raise.
- Saved $2 million a year renegotiating vendor contracts.
- Financial AnalystMar 2016 - Dec 2017PwC · 1 yr 9 mo · Full-time · Auckland, New Zealand
- Took forecast accuracy to within 3% for 5 straight quarters.
References
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Education
- Seoul National UniversityBS, Engineering2003 - 2007
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