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Luke Robinson

Sample profile

Content Marketing Lead at Wayfair · Content and SEO · copywriting, content strategy

Works at
Wayfair
Location
Chicago, IL · CT (UTC-6)
Experience
5+ years experience
Education
Stanford University
Languages
English

Overview

I've spent 5 years on content and SEO - first at HP, now at Wayfair. Hired and trained a content team of 10. Most at home with copywriting and editorial. Learning Japanese, slowly.

Good reasons to reach out
  • Speaking or podcast invitations
  • Thoughtful intros to people in my field
  • Working sessions on content strategy
Please don't message about
  • Paid follower schemes
  • Crypto token projects

Replies on weekends

Skills
Brazecopywritingeditorialanalyticscontent strategy

Experience

  1. Content Marketing Lead
    May 2024 - Present
    Wayfair · 2 yr 6 mo · Full-time · Chicago, IL
    • Built a library of 506 articles that still drives sign-ups.
    • Hired and trained a content team of 3.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Growth Marketing Manager
    Feb 2023 - May 2024
    Expedia Group · 1 yr 3 mo · Full-time · Chicago, IL
    • Grew organic traffic from 55k to 1841k monthly visits.
  3. Marketing Associate
    Oct 2021 - Feb 2023
    HP · 1 yr 4 mo · Full-time · Chicago, IL
    • Grew organic traffic from 176k to 1438k monthly visits.

References

No references yet.

Education

  1. Stanford University
    BS, Economics
    2016 - 2020

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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