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Overview
4 years in marketing, the last 4 at American Express, where I work on the content team. Built a library of 311 articles that still drives sign-ups. Hired and trained a content team of 11. Most at home with sales enablement and copywriting.
Good reasons to reach out
- Questions about content and SEO
Please don't message about
- Crypto token projects
- Courses and coaching offers
- Agency or outsourcing pitches
Replies between meetings, usually same day
Skills
content strategysales enablementanalyticseditorialcopywriting
Experience
- Content Marketing LeadNov 2022 - PresentAmerican Express · 4 yr · Full-time · Kolkata, India
- Launched 9 campaigns, 3 of them in new markets.
- Built a library of 886 articles that still drives sign-ups.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
Projects
Write-up: content and SEO in practice
2024A long-form guide to content and SEO for people starting out.
Side project: a recipe search engine
2024Built with sales enablement and content strategy. 3223 people used it last year.
References
No references yet.
Education
- BITS PilaniB.E., Economics2018 - 2022
Details
Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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