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Mahira Anam Siddiqui

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Content Marketing Lead at Mastercard | ex-Airtel

Works at
Mastercard
Location
New Delhi, India · IST (UTC+5:30)
Experience
7+ years experience
Education
Srishti Manipal Institute
Languages
English, Hindi

Overview

Currently at Mastercard, where I work on content and SEO. Built a library of 234 articles that still drives sign-ups. Launched 10 campaigns, 4 of them in new markets. I speak at conferences a couple of times a year.

Good reasons to reach out
  • Questions about content and SEO
  • Thoughtful intros to people in my field
Please don't message about
  • Crypto token projects
  • Agency or outsourcing pitches
Skills
copywritingeditorialanalyticscontent strategy

Experience

  1. Content Marketing Lead
    Dec 2025 - Present
    Mastercard · 11 mo · Full-time · New Delhi, India
    • Launched 12 campaigns, 3 of them in new markets.
    • Grew organic traffic from 123k to 499k monthly visits.
  2. Marketing Associate
    Apr 2023 - Nov 2025
    Airtel · 2 yr 7 mo · Full-time · New Delhi, India
    • Grew organic traffic from 65k to 1880k monthly visits.
    • Launched 20 campaigns, 3 of them in new markets.
  3. Marketing Associate
    Jan 2020 - Apr 2023
    Reliance Jio · 3 yr 3 mo · Full-time · New Delhi, India
    • Grew organic traffic from 49k to 1845k monthly visits.
    • Built a library of 458 articles that still drives sign-ups.

References

No references yet.

Education

  1. Srishti Manipal Institute
    B.Des, Economics
    2014 - 2018

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
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