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Mai Sasaki

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Content Marketing Lead at Singtel · Content and SEO · copywriting, analytics

Works at
Singtel
Location
Tokyo, Japan · JST (UTC+9)
Experience
9+ years experience
Education
Tsinghua University
Languages
English, Japanese, German
Open to work
Message Connect

Overview

I've spent 9 years on content and SEO - first at ByteDance, now at Singtel. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Before that: Lenovo and Huawei. Most at home with content strategy and copywriting. I teach a weekend class on copywriting.

Good reasons to reach out
  • Roles in content and SEO
  • Thoughtful intros to people in my field
Please don't message about
  • Guest post swaps
  • Generic networking requests
Skills
content strategycopywritingeditorialanalytics
Open to workLooking for a role
closes in 3 months

Content Marketing Lead roles in proptech - Tokyo or remote

Target roles
Content Marketing Lead
Level
Senior
Industries
Fintech, Developer tools
Work mode
Remote
Available
From next quarter
Work authorization
Authorized to work in Japan
What I'm looking for
Early-stage company (Series B) where content and SEO is core to the product.
Not interested in
Night shifts

9 years in content and SEO. Strongest at editorial and copywriting. Serving notice now.

Tokyo, Japancopywritinganalyticscontent strategy
Open

Experience

  1. Content Marketing Lead
    May 2024 - Present
    Singtel · 2 yr 6 mo · Full-time · Tokyo, Japan
    • Launched 11 campaigns, 2 of them in new markets.
    • Hired and trained a content team of 4.
  2. Product Marketing Manager
    Aug 2022 - May 2024
    Lenovo · 1 yr 9 mo · Full-time · Tokyo, Japan
    • Grew developer revenue from $1 million to $59 million ARR.
    • Launched the developer product in 9 markets.
  3. Product Marketing Manager
    Nov 2019 - Aug 2022
    Huawei · 2 yr 9 mo · Full-time · Tokyo, Japan
    • Grew payments revenue from $9 million to $30 million ARR.
  4. Marketing Associate
    Oct 2017 - Nov 2019
    ByteDance · 2 yr 1 mo · Full-time · Tokyo, Japan
    • Grew organic traffic from 180k to 1155k monthly visits.
    • Built a library of 448 articles that still drives sign-ups.

Projects

Conference talk: lessons from content
2024

What went wrong and what worked while scaling content and SEO.

Side project: a habit tracker
2024

Built with copywriting and editorial. 4768 people used it last year.

References

No references yet.

Education

  1. Tsinghua University
    BEng, Psychology
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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