Marcelo Silva

Growth Marketing Manager at Despegar · Lifecycle marketing · Braze, CRM

Despegar

São Paulo, Brazil · BRT (UTC-3)

4+ years experience

UNAM

English, Portuguese

Messaging unavailable

Overview

4 years in marketing, the last 1 at Despegar, where I work on the lifecycle team. Lifted 90-day retention 12 points with lifecycle programs. Before that: Google and Despegar. Most at home with CRM and Braze. Kannada theatre fan.

Good reasons to reach out

Second opinions on retention decisions
Questions about lifecycle marketing
Working sessions on CRM

Please don't message about

Guest post swaps
Paid follower schemes

Replies between meetings, usually same day

Skills

segmentationBrazeCRMretentionemail

Experience

Growth Marketing Manager
Jul 2025 - Present
Despegar · 1 yr 3 mo · Full-time · São Paulo, Brazil
- Launched 17 campaigns, 6 of them in new markets.
- Hired and trained a lifecycle team of 6.
- Lifted 90-day retention 15 points with lifecycle programs.
Marketing Associate
Jun 2023 - Jul 2025
Google · 2 yr 1 mo · Full-time · São Paulo, Brazil
- Launched 12 campaigns, 6 of them in new markets.
- Lifted 90-day retention 14 points with lifecycle programs.
Marketing Associate
Oct 2022 - Jun 2023
Despegar · 8 mo · Full-time · São Paulo, Brazil
- Launched 6 campaigns, 4 of them in new markets.
- Lifted 90-day retention 4 points with lifecycle programs.

Projects

Lifecycle marketing benchmark

2023

Reproducible benchmarks comparing email and retention on real workloads.

References

No references yet.

Education

UNAM
Licenciatura, Communications
2018 - 2022

Details

Compensation expectations

What they are targeting for their next role.

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Direct contact details

Direct email and a scheduling link.