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Margaret Barnett

Sample profile

Senior Brand Manager at Lakemont Logistics · Brand

Works at
Lakemont Logistics
Location
Washington, DC · ET (UTC-5)
Experience
11+ years experience
Education
Stanford GSB
Languages
English
AdvisingCo-founder
Message Connect

Overview

I work on brand at Lakemont Logistics in Washington. Hired and trained a brand team of 10. Launched 6 campaigns, 3 of them in new markets. Before that: PepsiCo and Meta. Weekend cricket, weekday chai.

Good reasons to reach out
  • Advice on brand
  • People who want to build this with me
  • Questions about brand
  • Speaking or podcast invitations
Please don't message about
  • SEO and link-building offers
  • Courses and coaching offers
  • Guest post swaps

Replies between meetings, usually same day

Skills
campaignsconsumer insightpricingbrand strategystorytellingagency management
AdvisingOpen to advising
closes in 3 months

Office hours for early-stage teams: brand and pricing

Topics
brand, consumer insight, campaigns
Format
Calls
Terms
Free for early founders
Capacity
One call a month
Best for
First-time founders

11 years of brand. Can review plans, decks and hiring loops.

Washington, DCconsumer insightcampaignsagency management
Open
Co-founderLooking for a co-founder
closes in 3 months

Looking for a design-minded co-founder for localisation for community banks

The idea
Localisation for community banks
Stage
Customer interviews
I bring
10 years in brand
Looking for
Product-minded engineer
Commitment
Full-time after funding
Location
Washington or remote

I bring 11 years of brand (currently Lakemont Logistics). Ideally you've built ML systems in production. Have a working prototype and design partners.

Washington, DCbrand strategyagency managementpricing
Open

Experience

  1. Senior Brand Manager
    Sep 2023 - Present
    Lakemont Logistics · 3 yr 2 mo · Full-time · Washington, DC
    • Launched 11 campaigns, 3 of them in new markets.
    • Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
  2. Content Marketing Lead
    May 2021 - Sep 2023
    PepsiCo · 2 yr 4 mo · Full-time · Washington, DC
    • Hired and trained a brand team of 6.
    • Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
  3. Product Marketing Manager
    Oct 2018 - May 2021
    Meta · 2 yr 7 mo · Full-time · Washington, DC
    • Grew payments revenue from $6 million to $36 million ARR.
  4. Marketing Associate
    Jul 2016 - Oct 2018
    Lyft · 2 yr 3 mo · Full-time · Washington, DC
    • Launched 5 campaigns, 2 of them in new markets.
  5. Marketing Associate
    Oct 2015 - Jul 2016
    Apple · 9 mo · Contract · Washington, DC
    • Launched 17 campaigns, 3 of them in new markets.

Projects

Write-up: brand in practice
2022

A long-form guide to brand for people starting out.

References

No references yet.

Education

  1. Stanford GSB
    MBA, Business Administration
    2016 - 2018
  2. Purdue University
    BS, Psychology
    2010 - 2014

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections

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