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Mariam AlQasimi

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Content Marketing Lead at STC · content strategy, analytics

Works at
STC
Location
Amman, Jordan · UTC+3
Experience
8+ years experience
Education
American University of Sharjah
Languages
English, Arabic

Overview

Based in Amman. I work on content and SEO at STC. Grew organic traffic from 77k to 1752k monthly visits. Built a library of 665 articles that still drives sign-ups. Before that: Ooredoo and Boston Consulting Group. Most at home with analytics and editorial. I host a monthly meetup on content and SEO.

Good reasons to reach out
  • People who want to build this with me
  • Questions about content and SEO
Please don't message about
  • Generic networking requests
  • SEO and link-building offers

Answers in batches on Fridays

Skills
content strategyeditorialcopywritinganalytics
Co-founderLooking for a co-founder
closes in 3 months

Need a commercial co-founder: expense management in North America

The idea
Expense management in North America
Stage
Prototype
I bring
11 years in content and SEO
Looking for
Technical co-founder who has shipped B2B software
Commitment
Full-time after funding
Location
Amman or remote

I bring 8 years of content and SEO (currently STC). Ideally you've led a design team. Full-time from day one.

Amman, Jordananalyticscontent strategycopywriting

Experience

  1. Content Marketing Lead
    Sep 2024 - Present
    STC · 2 yr 2 mo · Full-time · Amman, Jordan
    • Launched 8 campaigns, 6 of them in new markets.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Growth Marketing Manager
    Dec 2020 - Sep 2024
    Ooredoo · 3 yr 9 mo · Full-time · Amman, Jordan
    • Hired and trained a content team of 10.
    • Grew organic traffic from 111k to 1647k monthly visits.
  3. Marketing Associate
    Oct 2018 - Dec 2020
    Boston Consulting Group · 2 yr 2 mo · Full-time · Amman, Jordan
    • Launched 10 campaigns, 3 of them in new markets.
    • Grew organic traffic from 175k to 958k monthly visits.

Projects

Content and SEO benchmark
2022

Reproducible benchmarks comparing analytics and copywriting on real workloads.

References

No references yet.

Education

  1. American University of Sharjah
    BSc, Economics
    2013 - 2017

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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