Mateo Leon

Growth Marketing Manager at BBVA México · Performance marketing

BBVA México

Medellín, Colombia · COT (UTC-5)

6+ years experience

Insper

English, Spanish

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Overview

Growth Marketing Manager at BBVA México, focused on performance marketing. Launched 19 campaigns, 6 of them in new markets. Previously at McKinsey & Company. Most at home with attribution and social. Travel slowly, usually by train.

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Courses and coaching offers
Offshore staffing offers

Replies on weekday evenings

Skills

CAC/LTVsocialpaid socialcreative testingattribution

Experience

Growth Marketing Manager
Apr 2022 - Present
BBVA México · 4 yr 6 mo · Full-time · Medellín, Colombia
- Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
- Cut blended CAC by 30% while doubling spend.
Marketing Associate
Oct 2020 - Apr 2022
McKinsey & Company · 1 yr 6 mo · Full-time · Medellín, Colombia
- Launched 9 campaigns, 2 of them in new markets.
- Cut blended CAC by 40% while doubling spend.

Projects

Conference talk: lessons from acquisition

2026

What went wrong and what worked while scaling performance marketing.

Open-source CAC/LTV toolkit

2022

A small library for performance marketing that 610 developers star on GitHub.

References

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Education

Insper
Economia, Economics
2015 - 2019

Details

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