Matias Figueroa

Overview

Currently at Harbor Studio, where I lead B2B demand generation with a team of 20. Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable. Before that: Meta and Microsoft. Most at home with ABM and pipeline.

Experience

1. Head of Marketing

   Jan 2026 - Present
   Harbor Studio · 9 mo · Full-time · Mexico City, Mexico
   • Hired and trained a demand gen team of 9.
   • Launched 18 campaigns, 6 of them in new markets.
2. Content Marketing Lead

   Aug 2023 - Jan 2026
   Meta · 2 yr 5 mo · Full-time · Mexico City, Mexico
   • Hired and trained a demand gen team of 10.
3. Product Marketing Manager

   Mar 2021 - Aug 2023
   Microsoft · 2 yr 5 mo · Full-time · Mexico City, Mexico
   • Killed 8 features nobody used and shipped the 2 that customers asked for.
   • Grew growth revenue from $7 million to $19 million ARR.
4. Senior Brand Manager

   Nov 2017 - Mar 2021
   Clip · 3 yr 4 mo · Full-time · Mexico City, Mexico
   • Launched 19 campaigns, 2 of them in new markets.
   • Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable.
5. Growth Marketing Manager

   Sep 2014 - Nov 2017
   FEMSA · 3 yr 2 mo · Full-time · Mexico City, Mexico
   • Launched 8 campaigns, 2 of them in new markets.

No references yet.

Education

1. IESE

   MBA, Business Administration
   2013 - 2015
2. Instituto Tecnológico de Buenos Aires

   Ingeniería, Journalism
   2006 - 2010