Matilda Mere Kelly

S

Product Manager at Woolworths Group · Onboarding and activation

Woolworths Group
Auckland, New Zealand · NZST (UTC+12)
5+ years experience
INSEAD Singapore
English
Messaging unavailable

Overview

6 years in product management, the last 1 at Woolworths Group, where I work on the growth team. Took growth activation from 25% to 39% in three quarters. Killed 3 features nobody used and shipped the 4 that customers asked for. Before that: Google and Carousell. Most at home with experimentation and growth.

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Skills
experimentationgrowthSQLuser researchlifecycle

Experience

  1. Product Manager
    Mar 2026 - Present
    Woolworths Group · 7 mo · Full-time · Auckland, New Zealand
    • Ran 66 customer interviews before writing the first spec.
    • Killed 3 features nobody used and shipped the 2 that customers asked for.
    • Grew growth revenue from $5 million to $59 million ARR.
  2. Associate Product Manager
    Dec 2023 - Mar 2026
    Google · 2 yr 3 mo · Full-time · Auckland, New Zealand
    • Took growth activation from 27% to 43% in three quarters.
    • Killed 8 features nobody used and shipped the 2 that customers asked for.
  3. Associate Product Manager
    May 2021 - Dec 2023
    Carousell · 2 yr 7 mo · Full-time · Auckland, New Zealand
    • Took growth activation from 33% to 51% in three quarters.
    • Launched the growth product in 3 markets.

References

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Education

  1. INSEAD Singapore
    MBA, Business Administration
    2021 - 2023
  2. Australian National University
    BSc, Computer Science
    2016 - 2020

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