Megan Petersen

S

Product Marketing Manager at Equity Bank · Product marketing · pricing, positioning

Equity Bank
Johannesburg, South Africa · SAST (UTC+2)
7+ years experience
University of the Witwatersrand
English, Afrikaans
Messaging unavailable

Overview

I've spent 7 years on product marketing - first at Ecobank, now at Equity Bank. Launched 10 campaigns, 3 of them in new markets. Most at home with competitive intelligence and sales enablement. I tinker with 3D printers.

Good reasons to reach out
  • Speaking or podcast invitations
  • Working sessions on competitive intelligence
Please don't message about
  • Generic networking requests
  • Courses and coaching offers

Replies on weekends

Skills
CAC/LTVsales enablementpricinglaunchescompetitive intelligencepositioning

Experience

  1. Product Marketing Manager
    Apr 2022 - Present
    Equity Bank · 4 yr 6 mo · Full-time · Johannesburg, South Africa
    • Grew payments revenue from $5 million to $36 million ARR.
    • Killed 4 features nobody used and shipped the 2 that customers asked for.
    • Took payments activation from 32% to 54% in three quarters.
  2. Marketing Associate
    Jun 2020 - Apr 2022
    McKinsey & Company · 1 yr 10 mo · Full-time · Johannesburg, South Africa
    • Launched 4 campaigns, 3 of them in new markets.
  3. Marketing Associate
    Oct 2019 - Jun 2020
    Ecobank · 8 mo · Full-time · Johannesburg, South Africa
    • Launched 8 campaigns, 3 of them in new markets.

Projects

Conference talk: lessons from payments
2024

What went wrong and what worked while scaling payments.

References

No references yet.

Education

  1. University of the Witwatersrand
    BSc, Business Administration
    2014 - 2018

Details

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