Megan Thompson

S

Analytics Manager at Ashford Software · marketing mix modelling, SQL

Ashford Software
Edinburgh, UK · GMT (UTC+0)
9+ years experience
London Business School
English
Messaging unavailable

Overview

Analytics Manager at Ashford Software, focused on marketing analytics. Replaced 78 hand-built dashboards with one metrics layer people trust. Built the marketing science models now used in 4 product decisions a quarter.

Good reasons to reach out
  • Questions about marketing analytics
  • Thoughtful intros to people in my field
  • Working sessions on incrementality
Please don't message about
  • Offshore staffing offers
  • Survey or panel invitations

Best reached early in the week

Skills
LookerSQLincrementalitymarketing mix modellingRattribution

Experience

  1. Analytics Manager
    Jun 2024 - Present
    Ashford Software · 2 yr 4 mo · Full-time · Edinburgh, UK
    • Taught SQL to 79 non-analysts.
    • Built the marketing science models now used in 12 product decisions a quarter.
  2. Data Scientist
    Jun 2022 - Jun 2024
    BP · 2 yr · Full-time · Edinburgh, UK
    • Wrote the metric definitions the leadership team reviews every week.
  3. Data Scientist
    Jun 2020 - Jun 2022
    Stripe · 2 yr · Full-time · Edinburgh, UK
    • Taught SQL to 89 non-analysts.
    • Wrote the metric definitions the leadership team reviews every week.
  4. Data Analyst
    Apr 2019 - Jun 2020
    Google · 1 yr 2 mo · Full-time · Edinburgh, UK
    • Replaced 92 hand-built dashboards with one metrics layer people trust.
    • Taught SQL to 53 non-analysts.
  5. Data Scientist
    Oct 2017 - Apr 2019
    BBC · 1 yr 6 mo · Full-time · Edinburgh, UK
    • Taught SQL to 104 non-analysts.
    • Wrote the metric definitions the leadership team reviews every week.

Projects

Open-source attribution toolkit
2025

A small library for marketing analytics that 465 developers star on GitHub.

Write-up: marketing analytics in practice
2022

A long-form guide to marketing analytics for people starting out.

References

No references yet.

Education

  1. London Business School
    MBA, Business Administration
    2021 - 2023
  2. UCL
    BSc, Mathematics
    2014 - 2017

Details

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