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Nabanita Shreyasi Chakraborty

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Content Marketing Lead at Zerodha · Content and SEO

Works at
Zerodha
Location
Bengaluru, India · IST (UTC+5:30)
Experience
5+ years experience
Education
IIM Calcutta
Languages
English, Hindi, Kannada

Overview

I've spent 5 years on content and SEO - first at SAP, now at Zerodha. Built a library of 647 articles that still drives sign-ups. Hired and trained a content team of 4. Previously at SAP. Most at home with editorial and copywriting. Volunteer coding coach for school students.

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Skills
editorialcopywritinganalyticscontent strategy

Experience

  1. Content Marketing Lead
    Aug 2024 - Present
    Zerodha · 2 yr 3 mo · Full-time · Bengaluru, India
    • Launched 12 campaigns, 5 of them in new markets.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Marketing Associate
    Nov 2021 - Aug 2024
    SAP · 2 yr 9 mo · Full-time · Bengaluru, India
    • Built a library of 318 articles that still drives sign-ups.
    • Grew organic traffic from 163k to 770k monthly visits.

Projects

Content and SEO benchmark
2024

Reproducible benchmarks comparing analytics and editorial on real workloads.

References

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Education

  1. IIM Calcutta
    MBA, Business Administration
    2021 - 2023
  2. Symbiosis International University
    BBA, Marketing
    2016 - 2020

Details

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