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Natalia Sandoval

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Founder at Oak Data · HR software · sales, payroll

Works at
Oak Data
Location
San Francisco, CA · PT (UTC-8)
Experience
9+ years experience
Education
Boston University
Languages
English, French

Overview

I started Oak Data to fix HR software for teams who were tired of the workarounds. Took Oak Data from zero to $3 million ARR. Most at home with SaaS and HR tech.

Good reasons to reach out
  • Questions about HR software
Please don't message about
  • Generic networking requests
  • Offshore staffing offers
  • Unpaid work or spec projects

Replies on weekends

Skills
HR techSaaSsalespayroll

Experience

  1. Founder
    Dec 2025 - Present
    Oak Data · 11 mo · Full-time · San Francisco, CA
    • Previously built and sold a small HR software company.
    • Signed 178 paying customers, 9 of them enterprises.
    • Raised $4 million across 3 rounds.
  2. Partnerships Manager
    Feb 2022 - Dec 2025
    AT&T · 3 yr 10 mo · Full-time · San Francisco, CA
    • Signed 28 channel partners that now source 42% of pipeline.
  3. Sales Development Representative
    Dec 2020 - Feb 2022
    American Express · 1 yr 2 mo · Full-time · San Francisco, CA
    • Shortened the partnerships sales cycle from 7 months to 5.
  4. Senior Account Executive
    Apr 2019 - Oct 2020
    Snowflake · 1 yr 6 mo · Full-time · San Francisco, CA
    • Closed 188% of quota two years running.
    • Built the partnerships team from 5 to 34 reps.
  5. Regional Sales Director
    Sep 2017 - Apr 2019
    Microsoft · 1 yr 7 mo · Full-time · San Francisco, CA
    • Built the public sector team from 4 to 24 reps.

Projects

HR software benchmark
2024

Reproducible benchmarks comparing SaaS and payroll on real workloads.

Side project: a recipe search engine
2024

Built with sales and payroll. 2919 people used it last year.

References

No references yet.

Education

  1. Boston University
    BS, Computer Science
    2011 - 2015

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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