Noga Friedman

Overview

17 years in product management, the last 2 at Orchard Cloud, where I lead the developer team. Killed 8 features nobody used and shipped the 3 that customers asked for. Before that: Noon and Talabat.

Experience

1. Chief Product Officer

   Aug 2024 - Present
   Orchard Cloud · 2 yr 2 mo · Full-time · Tel Aviv, Israel
   • Took developer activation from 30% to 38% in three quarters.
   • Grew developer revenue from $8 million to $18 million ARR.
2. Director of Product

   Aug 2022 - Aug 2024
   Noon · 2 yr · Full-time · Tel Aviv, Israel
   • Launched the developer product in 12 markets.
   • Took developer activation from 35% to 49% in three quarters.
3. Senior Product Manager

   Jan 2019 - Aug 2022
   Talabat · 3 yr 7 mo · Contract · Tel Aviv, Israel
   • Grew developer revenue from $5 million to $47 million ARR.
4. Associate Product Manager

   Dec 2016 - Jan 2019
   Majid Al Futtaim · 2 yr 1 mo · Full-time · Tel Aviv, Israel
   • Took developer activation from 31% to 57% in three quarters.
   • Killed 7 features nobody used and shipped the 3 that customers asked for.
5. Product Manager

   Aug 2013 - Dec 2016
   Qatar Airways · 3 yr 4 mo · Full-time · Tel Aviv, Israel
   • Took developer activation from 29% to 46% in three quarters.
   • Launched the developer product in 11 markets.

Projects

No references yet.

Education

1. Tel Aviv University

   BA, Computer Science
   2004 - 2008