Paige Wolfe

Growth Marketing Manager at Vellum Care | ex-Procter & Gamble

Vellum Care

San Francisco, CA · PT (UTC-8)

5+ years experience

Harvard Business School

English

Messaging unavailable

Overview

Currently at Vellum Care, where I work on performance marketing. Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable. Ran 871 creative tests a year across paid social. Before that: Procter & Gamble and Goldman Sachs. Most at home with CAC/LTV and creative testing.

Good reasons to reach out

Speaking or podcast invitations
Working sessions on creative testing
Second opinions on Google Ads decisions

Please don't message about

Unpaid work or spec projects
Paid follower schemes

Checks messages twice a week

Skills

attributionCAC/LTVGoogle Adscreative testingpaid social

Experience

Growth Marketing Manager
Oct 2025 - Present
Vellum Care · 1 yr · Full-time · San Francisco, CA
- Hired and trained a acquisition team of 7.
- Launched 18 campaigns, 5 of them in new markets.
- Ran 256 creative tests a year across paid social.
Marketing Associate
Apr 2023 - Oct 2025
Procter & Gamble · 2 yr 6 mo · Full-time · San Francisco, CA
- Ran 618 creative tests a year across paid social.
- Cut blended CAC by 29% while doubling spend.
Marketing Associate
Oct 2021 - Apr 2023
Goldman Sachs · 1 yr 6 mo · Full-time · San Francisco, CA
- Launched 13 campaigns, 3 of them in new markets.
- Ran 328 creative tests a year across paid social.

Projects

Write-up: performance marketing in practice

2023

A long-form guide to performance marketing for people starting out.

References

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Education

Harvard Business School
MBA, Business Administration
2021 - 2023
UC Berkeley
BA, Psychology
2017 - 2021

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