Prachi Damini Verma

Marketing Associate at Tech Mahindra · Lifecycle marketing · email, CRM

Tech Mahindra

Chennai, India · IST (UTC+5:30)

1+ years experience

SRM Institute of Science and Technology

English, Hindi, Tamil

Open to work

Messaging unavailable

Overview

Marketing Associate at Tech Mahindra, focused on lifecycle marketing. Lifted 90-day retention 10 points with lifecycle programs. Most at home with Braze and email.

Good reasons to reach out

Roles in lifecycle marketing
Second opinions on segmentation decisions

Please don't message about

Crypto token projects
Paid follower schemes

Skills

copywritingCRMsegmentationemailBrazeretention

Open to workLooking for a role

closes in 3 months

Senior Marketing Associate roles in HR tech - Chennai or remote

Target roles: Senior Marketing Associate
Level: Senior
Industries: Fintech, Climate tech
Work mode: Hybrid
Available: From next quarter
Work authorization: Indian citizen
What I'm looking for: Scope to lead lifecycle marketing work, with a manager who gives direct feedback.
Not interested in: Night shifts

1 years in lifecycle marketing. Strongest at CRM and copywriting. Serving notice now.

Chennai, India · remote OKemailcrmcopywriting

Open

Experience

Marketing Associate
Oct 2025 - Present
Tech Mahindra · 1 yr · Full-time · Chennai, India
- Launched 5 campaigns, 2 of them in new markets.
- Lifted 90-day retention 7 points with lifecycle programs.

Projects

Conference talk: lessons from lifecycle

2026

What went wrong and what worked while scaling lifecycle marketing.

Lifecycle marketing benchmark

2024

Reproducible benchmarks comparing Braze and copywriting on real workloads.

References

No references yet.

Education

SRM Institute of Science and Technology
B.Tech, Business Administration
2020 - 2024

Details

Compensation expectations

What they are targeting for their next role.

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Direct contact details

Direct email and a scheduling link.