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Prajakta Vaishnavi Thorat

Sample profile

Content Marketing Lead at Paytm · copywriting, analytics

Works at
Paytm
Location
Mumbai, India · IST (UTC+5:30)
Experience
4+ years experience
Education
IIT Hyderabad
Languages
English, Hindi, Marathi
Advising
Message Connect

Overview

I work on content and SEO at Paytm in Mumbai. Hired and trained a content team of 8. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Before that: Kotak Mahindra Bank and KPMG. Most at home with content strategy and creative testing. Cyclist - trying to do a century this year.

Good reasons to reach out
  • Advice on content and SEO
  • Questions about content and SEO
Please don't message about
  • SEO and link-building offers
  • Agency or outsourcing pitches

Travels often; replies within 48 hours

Skills
creative testingcopywritingcontent strategyeditorialanalytics
AdvisingOpen to advising
closes in 3 months

Office hours for B2B teams launching a product: content and SEO and creative testing

Topics
content and SEO, creative testing, analytics
Format
Office hours
Terms
Paid
Capacity
One call a month
Best for
Engineers moving into leadership

4 years of content and SEO. One call a month or async reviews.

Mumbai, India · remote OKcontent strategyeditorialcreative testing
Open

Experience

  1. Content Marketing Lead
    Feb 2026 - Present
    Paytm · 9 mo · Full-time · Mumbai, India
    • Launched 14 campaigns, 2 of them in new markets.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Growth Marketing Manager
    May 2024 - Feb 2026
    Kotak Mahindra Bank · 1 yr 9 mo · Full-time · Mumbai, India
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  3. Marketing Associate
    Oct 2022 - May 2024
    KPMG · 1 yr 7 mo · Full-time · Mumbai, India
    • Launched 14 campaigns, 5 of them in new markets.
    • Built a library of 587 articles that still drives sign-ups.

Projects

Write-up: content and SEO in practice
2025

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

  1. IIT Hyderabad
    B.Tech, Marketing
    2017 - 2021

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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