Putri Abdullah

Overview

Based in Jakarta. I lead service design at Karma Systems. Shipped the service design redesign that lifted task completion 20%. Cut support tickets about service design by 52% with clearer copy and states. Before that: Sony and Boston Consulting Group. Most at home with operations and service design. Former debater; now I argue with spreadsheets.

Replies on weekday evenings

Experience

1. Head of Design

   Oct 2024 - Present
   Karma Systems · 2 yr 1 mo · Full-time · Jakarta, Indonesia
   • Cut support tickets about service design by 37% with clearer copy and states.
   • Brought the service design flows to WCAG 2.2 AA.
   • Ran 67 usability sessions and turned them into a research repository.
2. Director of Design

   Mar 2021 - Oct 2024
   Sony · 3 yr 7 mo · Full-time · Jakarta, Indonesia
   • Shipped the service design redesign that lifted task completion 26%.
3. Design Manager

   Aug 2018 - Mar 2021
   Boston Consulting Group · 2 yr 7 mo · Full-time · Jakarta, Indonesia
   • Ran 135 usability sessions and turned them into a research repository.
   • Shipped the service design redesign that lifted task completion 17%.
4. Product Designer

   Sep 2016 - Aug 2018
   Samsung Electronics · 1 yr 11 mo · Full-time · Jakarta, Indonesia
   • Shipped the service design redesign that lifted task completion 24%.
   • Ran 140 usability sessions and turned them into a research repository.
5. Product Designer

   May 2013 - Sep 2016
   KPMG · 3 yr 4 mo · Full-time · Jakarta, Indonesia
   • Ran 52 usability sessions and turned them into a research repository.

No references yet.

Education

1. Singapore Management University

   BBM, Interaction Design
   2001 - 2005