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Rahul Iyengar

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Content Marketing Lead, Uber - content strategy · copywriting · editorial

Works at
Uber
Location
Chennai, India · IST (UTC+5:30)
Experience
8+ years experience
Education
NIT Surathkal
Languages
English, Hindi, Tamil

Overview

I've spent 8 years on content and SEO - first at Qualcomm, now at Uber. Grew organic traffic from 101k to 742k monthly visits. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Before that: Zomato and Zerodha. Most at home with analytics and copywriting.

Good reasons to reach out
  • Speaking or podcast invitations
  • Working sessions on content strategy
Please don't message about
  • SEO and link-building offers
  • Paid follower schemes

Usually replies within a day

Skills
editorialGoogle Adscontent strategyanalyticscopywriting

Experience

  1. Content Marketing Lead
    Feb 2026 - Present
    Uber · 9 mo · Full-time · Chennai, India
    • Grew organic traffic from 89k to 1170k monthly visits.
    • Built a library of 442 articles that still drives sign-ups.
    • Launched 18 campaigns, 6 of them in new markets.
  2. Marketing Associate
    Nov 2024 - Jan 2026
    Zomato · 1 yr 2 mo · Full-time · Chennai, India
    • Grew organic traffic from 99k to 1429k monthly visits.
  3. Product Marketing Manager
    Apr 2022 - Nov 2024
    Zerodha · 2 yr 7 mo · Full-time · Chennai, India
    • Launched the marketplace product in 8 markets.
    • Cut time-to-first-value for new marketplace customers from 16 days to 4.
  4. Growth Marketing Manager
    Dec 2020 - Apr 2022
    MakeMyTrip · 1 yr 4 mo · Full-time · Chennai, India
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Launched 10 campaigns, 2 of them in new markets.
  5. Marketing Associate
    Oct 2018 - Dec 2020
    Qualcomm · 2 yr 2 mo · Full-time · Chennai, India
    • Grew organic traffic from 130k to 438k monthly visits.
    • Launched 20 campaigns, 3 of them in new markets.

Projects

Side project: a reading list app
2022

Built with editorial and content strategy. 1041 people used it last year.

References

No references yet.

Education

  1. NIT Surathkal
    B.Tech, Economics
    2013 - 2017

Details

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