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Raj Ravi Chopra

Sample profile

Content Marketing Lead, Mastercard - editorial · copywriting · analytics

Works at
Mastercard
Location
Dubai, UAE · GST (UTC+4)
Experience
9+ years experience
Education
Khalifa University
Languages
English, Arabic
Co-founder
Message Connect

Overview

Content Marketing Lead at Mastercard, focused on content and SEO. Grew organic traffic from 67k to 1980k monthly visits. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Before that: Fawry and KPMG.

Good reasons to reach out
  • People who want to build this with me
  • Speaking or podcast invitations
  • Questions about content and SEO
  • Thoughtful intros to people in my field
Please don't message about
  • Courses and coaching offers
  • Unpaid work or spec projects
  • Offshore staffing offers

Replies on weekday evenings

Skills
content strategycopywritinganalyticseditorial
Co-founderLooking for a co-founder
closes in 3 months

Looking for a technical co-founder for field-service scheduling for gig workers

The idea
Field-service scheduling for gig workers
Stage
Customer interviews
I bring
15 years in content and SEO
Looking for
Operator who has scaled a team
Commitment
Part-time to start
Location
Dubai or remote

I bring 9 years of content and SEO (currently Mastercard). Ideally you've run operations in Southeast Asia. Have a working prototype and design partners.

Dubai, UAE · remote OKanalyticscontent strategyeditorial
Open

Experience

  1. Content Marketing Lead
    Mar 2024 - Present
    Mastercard · 2 yr 8 mo · Full-time · Dubai, UAE
    • Built a library of 273 articles that still drives sign-ups.
    • Grew organic traffic from 157k to 1766k monthly visits.
    • Launched 5 campaigns, 2 of them in new markets.
  2. Growth Marketing Manager
    Apr 2021 - Jan 2024
    Fawry · 2 yr 9 mo · Full-time · Dubai, UAE
    • Hired and trained a content team of 6.
    • Built a library of 397 articles that still drives sign-ups.
  3. Marketing Associate
    Jun 2019 - Apr 2021
    KPMG · 1 yr 10 mo · Full-time · Dubai, UAE
    • Grew organic traffic from 90k to 1575k monthly visits.
  4. Marketing Associate
    Oct 2017 - Jun 2019
    Uber · 1 yr 8 mo · Full-time · Dubai, UAE
    • Grew organic traffic from 197k to 1374k monthly visits.
    • Built a library of 877 articles that still drives sign-ups.

References

No references yet.

Education

  1. Khalifa University
    BSc, Journalism
    2013 - 2017

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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