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Overview
Content Marketing Lead at MakeMyTrip, focused on content and SEO. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Former debater; now I argue with spreadsheets.
Good reasons to reach out
- Speaking or podcast invitations
- Questions about content and SEO
Please don't message about
- Courses and coaching offers
- Crypto token projects
Usually replies within a day
Skills
content strategycopywritingeditorialanalytics
Experience
- Content Marketing LeadAug 2024 - PresentMakeMyTrip · 2 yr 3 mo · Full-time · Pune, India
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Built a library of 608 articles that still drives sign-ups.
- Marketing AssociateAug 2021 - Aug 2024Meesho · 3 yr · Full-time · Pune, India
- Launched 7 campaigns, 2 of them in new markets.
- Marketing AssociateOct 2019 - Aug 2021Intuit · 1 yr 10 mo · Full-time · Pune, India
- Launched 4 campaigns, 6 of them in new markets.
- Grew organic traffic from 63k to 1035k monthly visits.
Projects
Content and SEO benchmark
2026Reproducible benchmarks comparing editorial and content strategy on real workloads.
Side project: a reading list app
2024Built with copywriting and editorial. 3752 people used it last year.
References
No references yet.
Education
- IIT BombayB.Tech, Business Administration2015 - 2019
Details
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