Ravi Shankar

Marketing Director at Relay Care · Brand · consumer insight, storytelling

Relay Care

Kolkata, India · IST (UTC+5:30)

11+ years experience

Srishti Manipal Institute

English, Hindi, Bengali

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Overview

I've spent 18 years on brand - first at Asian Paints, now at Relay Care. Hired and trained a brand team of 3. Most at home with campaigns and brand strategy. I mentor students through university programmes.

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Second opinions on brand strategy decisions

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Slower in the last week of each quarter

Skills

storytellingcampaignsbrand strategyconsumer insight

HiringHiring for a role

closes in 3 months

Building out brand at Relay Care: growth marketers wanted in Kolkata

Role: Growth marketer
Level: Mid
Type: Full-time
Work mode: Remote within country
Compensation: ₹24-55 LPA
Team: Brand, 5 people
Start: Within two months
Must have: Campaigns you can show results for Strong writing Good judgment about what not to build
Process: Two interviews and a paid trial day

Comp ₹20-79 LPA. One technical chat and a paid trial day. Message me with one thing you shipped that you're proud of.

Kolkata, Indiaconsumer insightstorytellingbrand strategy

Open

Experience

Marketing Director
Oct 2024 - Present
Relay Care · 2 yr · Full-time · Kolkata, India
- Launched 6 campaigns, 6 of them in new markets.
- Hired and trained a brand team of 6.
- Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
Product Marketing Manager
Aug 2023 - Oct 2024
Mastercard · 1 yr 2 mo · Full-time · Kolkata, India
- Ran 128 customer interviews before writing the first spec.
Product Marketing Manager
Feb 2022 - Aug 2023
Morgan Stanley · 1 yr 6 mo · Full-time · Kolkata, India
- Cut time-to-first-value for new creator customers from 9 days to 1.
- Launched the creator product in 6 markets.
Growth Marketing Manager
Jul 2019 - Feb 2022
Capgemini · 2 yr 7 mo · Full-time · Kolkata, India
- Launched 4 campaigns, 2 of them in new markets.
- Hired and trained a brand team of 4.
Product Marketing Manager
Nov 2015 - Jul 2019
Asian Paints · 3 yr 8 mo · Full-time · Kolkata, India
- Killed 8 features nobody used and shipped the 4 that customers asked for.

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Education

Srishti Manipal Institute
B.Des, Economics
2004 - 2008

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