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Overview
I lead AI features at Mercado Libre in São Paulo. Cut time-to-first-value for new AI products customers from 15 days to 3. Launched the AI products product in 5 markets. Most at home with LLM products and evaluation. I teach a weekend class on enterprise.
Good reasons to reach out
- Second opinions on LLM products decisions
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- Offshore staffing offers
- Unpaid work or spec projects
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Skills
enterpriseevaluationuser researchMLprompt designLLM products
Experience
- Director of ProductApr 2026 - PresentMercado Libre · 7 mo · Full-time · São Paulo, Brazil
- Cut time-to-first-value for new AI products customers from 17 days to 2.
- Launched the AI products product in 7 markets.
- Killed 3 features nobody used and shipped the 3 that customers asked for.
- Principal Product ManagerJan 2023 - Apr 2026Natura &Co · 3 yr 3 mo · Full-time · São Paulo, Brazil
- Sit on 5 boards.
- Previously an operator for 7 years before investing.
- Principal Product ManagerNov 2020 - Jan 2023Microsoft · 2 yr 2 mo · Full-time · São Paulo, Brazil
- Previously an operator for 10 years before investing.
- Product ManagerDec 2017 - Nov 2020PwC · 2 yr 11 mo · Full-time · São Paulo, Brazil
- Grew AI products revenue from $6 million to $27 million ARR.
- Product ManagerMay 2014 - Dec 2017Embraer · 3 yr 7 mo · Full-time · São Paulo, Brazil
- Took AI products activation from 21% to 42% in three quarters.
Projects
Conference talk: lessons from AI products
2026What went wrong and what worked while scaling AI features.
Side project: a habit tracker
2024Built with user research and evaluation. 4255 people used it last year.
References
No references yet.
Education
- IESEMBA, Business Administration2013 - 2015
- Universidad de Buenos AiresLicenciatura, Economics2007 - 2011
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