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Renee Jefferson

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Content Marketing Lead at PepsiCo · Content and SEO · analytics, content strategy

Works at
PepsiCo
Location
Boston, MA · ET (UTC-5)
Experience
8+ years experience
Education
USC
Languages
English
Co-founderOpen to work
Message Connect

Overview

8 years in marketing, the last 4 at PepsiCo, where I work on the content team. Hired and trained a content team of 9. Grew organic traffic from 120k to 1418k monthly visits. Before that: Workday and Intuit. Most at home with analytics and editorial. I read too many books about cities.

Good reasons to reach out
  • People who want to build this with me
  • Roles in content and SEO
  • Questions about content and SEO
Please don't message about
  • Guest post swaps
  • Offshore staffing offers
  • Crypto token projects

Fastest replies in the morning

Skills
editorialcontent strategycopywritinganalytics
Co-founderLooking for a co-founder
closes in 3 months

Looking for a technical co-founder for data labelling for construction firms

The idea
Data labelling for construction firms
Stage
Customer interviews
I bring
15 years in content and SEO
Looking for
Technical co-founder who has shipped B2B software
Commitment
Full-time after funding
Location
Boston or remote

I bring 8 years of content and SEO (currently PepsiCo). Ideally you've run operations in MENA. Pre-product, some customer interviews done.

Boston, MAcopywritingeditorialcontent strategy
Open
Open to workLooking for a role
closes in 3 months

Next role: Content Marketing Lead in gaming, Boston or hybrid

Target roles
Content Marketing Lead
Level
Senior
Industries
AI infrastructure, Logistics
Work mode
Remote
Available
Immediately
Work authorization
Authorized to work in the MA
What I'm looking for
Early-stage company (seed) where content and SEO is core to the product.
Not interested in
Contract-only roles

8 years in content and SEO. Strongest at analytics and content strategy. Available from next month.

Boston, MAeditorialanalyticscontent strategy
Open

Experience

  1. Content Marketing Lead
    Jun 2022 - Present
    PepsiCo · 4 yr 5 mo · Full-time · Boston, MA
    • Hired and trained a content team of 3.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Marketing Associate
    Oct 2020 - May 2022
    Workday · 1 yr 7 mo · Full-time · Boston, MA
    • Built a library of 783 articles that still drives sign-ups.
    • Launched 6 campaigns, 5 of them in new markets.
  3. Marketing Associate
    Oct 2018 - Oct 2020
    Intuit · 2 yr · Full-time · Boston, MA
    • Launched 20 campaigns, 2 of them in new markets.
    • Grew organic traffic from 166k to 1161k monthly visits.

References

No references yet.

Education

  1. USC
    BS, Communications
    2013 - 2017

Details

Compensation expectations
What they are targeting for their next role.
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