Rhea Meera Shah

S

Marketing Director at Onyx Pay · B2B demand generation · pipeline, webinars

Onyx Pay
Riyadh, Saudi Arabia · AST (UTC+3)
14+ years experience
King Abdullah University of Science and Technology
English, Arabic
Messaging unavailable

Overview

I've spent 18 years on B2B demand generation - first at Talabat, now at Onyx Pay. Generated $5 million of qualified pipeline in a year. Before that: Microsoft and Majid Al Futtaim. Most at home with webinars and HubSpot.

Good reasons to reach out
  • Questions about B2B demand generation
  • Second opinions on pipeline decisions
Please don't message about
  • Paid follower schemes
  • Unpaid work or spec projects

Travels often; replies within 48 hours

Skills
pipelinedemand generationwebinarsHubSpotABM

Experience

  1. Marketing Director
    Nov 2025 - Present
    Onyx Pay · 11 mo · Full-time · Riyadh, Saudi Arabia
    • Hired and trained a demand gen team of 6.
    • Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable.
    • Launched 18 campaigns, 6 of them in new markets.
  2. Product Marketing Manager
    Apr 2022 - Nov 2025
    Microsoft · 3 yr 7 mo · Full-time · Riyadh, Saudi Arabia
    • Launched the care product in 10 markets.
    • Killed 5 features nobody used and shipped the 4 that customers asked for.
  3. Product Marketing Manager
    Dec 2019 - Apr 2022
    Majid Al Futtaim · 2 yr 4 mo · Full-time · Riyadh, Saudi Arabia
    • Grew creator revenue from $6 million to $18 million ARR.
    • Killed 6 features nobody used and shipped the 4 that customers asked for.
  4. Senior Brand Manager
    Dec 2016 - Dec 2019
    Aramco · 3 yr · Full-time · Riyadh, Saudi Arabia
    • Generated $24 million of qualified pipeline in a year.
    • Hired and trained a demand gen team of 3.
  5. Product Marketing Manager
    Feb 2013 - Oct 2016
    Talabat · 3 yr 8 mo · Full-time · Riyadh, Saudi Arabia
    • Cut time-to-first-value for new developer customers from 10 days to 2.
    • Took developer activation from 32% to 53% in three quarters.

References

No references yet.

Education

  1. King Abdullah University of Science and Technology
    MS, Communications
    2008 - 2010
  2. American University of Sharjah
    BSc, Communications
    2004 - 2008

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