Rhiannon Bailey

S

Founder at Anchor Pay · D2C food brands · consumer brands, marketing

Anchor Pay
Bristol, UK · GMT (UTC+0)
8+ years experience
University of Cambridge
English
Messaging unavailable

Overview

I started Anchor Pay to fix D2C food brands for teams who were tired of the workarounds. Raised $18 million across 3 rounds. Grew the team to 70 people across 5 countries. Most at home with consumer brands and SaaS. Big believer in written communication.

Good reasons to reach out
  • Thoughtful intros to people in my field
  • Questions about D2C food brands
  • Working sessions on SaaS
Please don't message about
  • Unpaid work or spec projects
  • Courses and coaching offers

Replies between meetings, usually same day

Skills
SaaSconsumer brandssupply chainmarketing

Experience

  1. Founder
    Oct 2025 - Present
    Anchor Pay · 1 yr · Full-time · Bristol, UK
    • Took Anchor Pay from zero to $2 million ARR.
    • Signed 356 paying customers, 7 of them enterprises.
    • Raised $13 million across 2 rounds.
  2. Senior Financial Analyst
    May 2023 - Oct 2025
    Booking.com · 2 yr 5 mo · Full-time · Bristol, UK
    • Closed the books in 3 days, down from 16.
  3. Financial Analyst
    Sep 2021 - May 2023
    AIB · 1 yr 8 mo · Full-time · Bristol, UK
    • Saved $3 million a year renegotiating vendor contracts.
  4. Financial Analyst
    Oct 2018 - Sep 2021
    Workday · 2 yr 11 mo · Full-time · Bristol, UK
    • Took forecast accuracy to within 4% for 5 straight quarters.

Projects

Side project: a reading list app
2022

Built with consumer brands and SaaS. 714 people used it last year.

References

No references yet.

Education

  1. University of Cambridge
    BA, Economics
    2014 - 2017

Details

Compensation expectations
What they are targeting for their next role.
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