Rohit Chaudhary

S

Head of Marketing, Opal Security - paid social · CAC/LTV · creative testing

Opal Security
Bengaluru, India · IST (UTC+5:30)
15+ years experience
Indian Statistical Institute
English, Hindi, Kannada
Hiring
Messaging unavailable

Overview

Based in Bengaluru. I lead performance marketing at Opal Security. Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable. Most at home with paid social and attribution. Collector of fountain pens.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Speaking or podcast invitations
  • Second opinions on editorial decisions
Please don't message about
  • Generic networking requests
  • Crypto token projects

Slower in the last week of each quarter

Skills
attributioneditorialpaid socialcreative testingCAC/LTV
HiringHiring for a role
closes in 3 months

Looking for a product marketer who has worked on paid social at scale

Role
Product marketer
Level
Senior
Type
Full-time
Work mode
Hybrid
Compensation
₹50-80 LPA
Team
Acquisition, 11 people
Start
Within a month
Must have
Campaigns you can show results for Strong writing Ownership of something end to end
Process
Decision within 10 days

Comp ₹43-52 LPA. We decide within ten days. Message me with one thing you shipped that you're proud of.

Bengaluru, Indiaattributioncac/ltveditorial
Open

Experience

  1. Head of Marketing
    Jun 2022 - Present
    Opal Security · 4 yr 4 mo · Full-time · Bengaluru, India
    • Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
    • Launched 7 campaigns, 5 of them in new markets.
    • Hired and trained a acquisition team of 5.
  2. Product Marketing Manager
    Aug 2018 - Jun 2022
    Oracle · 3 yr 10 mo · Full-time · Bengaluru, India
    • Cut time-to-first-value for new payments customers from 9 days to 2.
  3. Content Marketing Lead
    Mar 2016 - Apr 2018
    Paytm · 2 yr 1 mo · Full-time · Bengaluru, India
    • Launched 8 campaigns, 4 of them in new markets.
  4. Marketing Associate
    Feb 2013 - Mar 2016
    Deloitte · 3 yr 1 mo · Full-time · Bengaluru, India
    • Ran 587 creative tests a year across paid social.
  5. Marketing Associate
    Nov 2011 - Feb 2013
    LTIMindtree · 1 yr 3 mo · Full-time · Bengaluru, India
    • Launched 17 campaigns, 3 of them in new markets.

Projects

Write-up: performance marketing in practice
2023

A long-form guide to performance marketing for people starting out.

Conference talk: lessons from acquisition
2022

What went wrong and what worked while scaling performance marketing.

References

No references yet.

Education

  1. Indian Statistical Institute
    M.Stat, Communications
    2011 - 2013
  2. Christ University
    BBA, Communications
    2004 - 2008

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections

Trusted Partners

Sponsored