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Rosa Hernandez

Sample profile

Content Marketing Lead at Uber · Content and SEO · copywriting, content strategy

Works at
Uber
Location
Chicago, IL · CT (UTC-6)
Experience
9+ years experience
Education
Stanford GSB
Languages
English
Advising
Message Connect

Overview

9 years in marketing, the last 2 at Uber, where I work on the content team. Grew organic traffic from 98k to 443k monthly visits. Built a library of 301 articles that still drives sign-ups. Before that: Amazon and Dell Technologies. Most at home with copywriting and content strategy.

Good reasons to reach out
  • Advice on content and SEO
  • Questions about content and SEO
  • Thoughtful intros to people in my field
  • Working sessions on ABM
Please don't message about
  • Agency or outsourcing pitches
  • SEO and link-building offers

Replies on weekday evenings

Skills
ABManalyticscopywritingcontent strategyeditorial
AdvisingOpen to advising
closes in 3 months

Office hours for early-stage teams: content and SEO and ABM

Topics
content and SEO, editorial, analytics
Format
Calls
Terms
Equity
Capacity
One call a month
Best for
Engineers moving into leadership

9 years of content and SEO. Small equity or paid hours - flexible.

Chicago, ILeditorialcontent strategycopywriting
Open

Experience

  1. Content Marketing Lead
    Nov 2024 - Present
    Uber · 2 yr · Full-time · Chicago, IL
    • Hired and trained a content team of 12.
    • Grew organic traffic from 200k to 1600k monthly visits.
    • Launched 5 campaigns, 5 of them in new markets.
  2. Marketing Associate
    Jul 2022 - Nov 2024
    Amazon · 2 yr 4 mo · Full-time · Chicago, IL
    • Grew organic traffic from 183k to 1834k monthly visits.
    • Built a library of 540 articles that still drives sign-ups.
  3. Marketing Associate
    Feb 2019 - Jun 2022
    Dell Technologies · 3 yr 4 mo · Full-time · Chicago, IL
    • Grew organic traffic from 122k to 1489k monthly visits.
  4. Marketing Associate
    Oct 2017 - Feb 2019
    Pfizer · 1 yr 4 mo · Full-time · Chicago, IL
    • Launched 7 campaigns, 2 of them in new markets.

Projects

Side project: a commute planner
2023

Built with content strategy and copywriting. 2308 people used it last year.

Write-up: content and SEO in practice
2023

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

  1. Stanford GSB
    MBA, Business Administration
    2019 - 2021
  2. UC Berkeley
    BA, Communications
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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