Sahar Toukan

S

Product Marketing Manager at Swvl · pricing, competitive intelligence

Swvl
Dubai, UAE · GST (UTC+4)
7+ years experience
Cairo University
English, Arabic, Spanish
Messaging unavailable

Overview

7 years in marketing, the last 2 at Swvl, where I work on the product marketing team. Launched 9 campaigns, 5 of them in new markets. Rebuilt the product marketing reporting so every rupee and dollar of spend is traceable. Most at home with sales enablement and positioning. I tinker with 3D printers.

Good reasons to reach out
  • Working sessions on launches
Please don't message about
  • SEO and link-building offers
  • Crypto token projects
  • Generic networking requests

Prefers short, specific messages

Skills
competitive intelligencepricingpositioninglaunchessales enablement

Experience

  1. Product Marketing Manager
    Dec 2024 - Present
    Swvl · 1 yr 10 mo · Full-time · Dubai, UAE
    • Cut time-to-first-value for new payments customers from 13 days to 2.
    • Took payments activation from 27% to 37% in three quarters.
  2. Marketing Associate
    Jun 2023 - Dec 2024
    Oracle · 1 yr 6 mo · Full-time · Dubai, UAE
    • Launched 4 campaigns, 5 of them in new markets.
  3. Marketing Associate
    Oct 2019 - Jun 2023
    Standard Chartered · 3 yr 8 mo · Full-time · Dubai, UAE
    • Launched 5 campaigns, 3 of them in new markets.

References

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Education

  1. Cairo University
    BSc, Economics
    2015 - 2019

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