Shira Segal

S

Product Marketing Manager, Swvl - launches · sales enablement · pricing

Swvl
Tel Aviv, Israel · IST (UTC+2)
4+ years experience
University of Jordan
English, Hebrew
Messaging unavailable

Overview

I work on product marketing at Swvl in Tel Aviv. Hired and trained a product marketing team of 8. Most at home with competitive intelligence and sales enablement. Yoga every morning.

Good reasons to reach out
  • Working sessions on positioning
  • Questions about payments
Please don't message about
  • Courses and coaching offers
  • Feature requests for my employer's product

Replies within two days

Skills
competitive intelligencelaunchespositioningsales enablementpricing

Experience

  1. Product Marketing Manager
    Aug 2023 - Present
    Swvl · 3 yr 2 mo · Full-time · Tel Aviv, Israel
    • Took payments activation from 23% to 58% in three quarters.
    • Killed 3 features nobody used and shipped the 3 that customers asked for.
  2. Marketing Associate
    Oct 2022 - Aug 2023
    KPMG · 10 mo · Full-time · Tel Aviv, Israel
    • Launched 10 campaigns, 4 of them in new markets.

References

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Education

  1. University of Jordan
    BSc, Communications
    2017 - 2021

Details

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