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Senthil Mani

Sample profile

Analytics Manager, Zoho - Looker · attribution · incrementality

Works at
Zoho
Location
Hyderabad, India · IST (UTC+5:30)
Experience
12+ years experience
Education
NIT Trichy
Languages
English, Hindi, Telugu
Advising
Message Connect

Overview

13 years in data science and analytics, the last 3 at Zoho, where I lead the marketing science team. Wrote the metric definitions the leadership team reviews every week. Before that: Bosch and Philips.

Good reasons to reach out
  • Advice on marketing analytics
  • Thoughtful intros to people in my field
  • Questions about marketing analytics
Please don't message about
  • Courses and coaching offers
  • Offshore staffing offers

Answers in batches on Fridays

Skills
LookerProphetattributionincrementality
AdvisingOpen to advising
closes in 3 months

Office hours for teams building their first data stack: marketing analytics and Prophet

Topics
marketing analytics, Looker, attribution
Format
Calls
Terms
Paid
Capacity
Two calls a month
Best for
First-time founders

13 years of marketing analytics. Can review plans, decks and hiring loops.

Hyderabad, Indialookerincrementalityprophet
Open

Experience

  1. Analytics Manager
    Apr 2024 - Present
    Zoho · 2 yr 7 mo · Full-time · Hyderabad, India
    • Wrote the metric definitions the leadership team reviews every week.
    • Taught SQL to 83 non-analysts.
  2. Data Scientist
    Feb 2022 - Apr 2024
    Bosch · 2 yr 2 mo · Full-time · Hyderabad, India
    • Replaced 58 hand-built dashboards with one metrics layer people trust.
  3. Data Scientist
    Jul 2020 - Oct 2021
    Philips · 1 yr 3 mo · Full-time · Hyderabad, India
    • Taught SQL to 170 non-analysts.
    • Wrote the metric definitions the leadership team reviews every week.
  4. Senior Data Scientist
    Jun 2017 - Jul 2020
    PwC · 3 yr 1 mo · Full-time · Hyderabad, India
    • Wrote the metric definitions the leadership team reviews every week.
    • Replaced 20 hand-built dashboards with one metrics layer people trust.
  5. Data Analyst
    Oct 2014 - Feb 2017
    ICICI Bank · 2 yr 4 mo · Full-time · Hyderabad, India
    • Wrote the metric definitions the leadership team reviews every week.
    • Replaced 119 hand-built dashboards with one metrics layer people trust.

References

No references yet.

Education

  1. NIT Trichy
    B.Tech, Statistics
    2008 - 2012

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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