Seoyeon Lim

Growth Marketing Manager at Xero · Lifecycle marketing · CRM, retention

Xero

Seoul, South Korea · KST (UTC+9)

6+ years experience

University of the Philippines Diliman

English, Korean, French

Messaging unavailable

Overview

6 years in marketing, the last 2 at Xero, where I work on the lifecycle team. Lifted 90-day retention 11 points with lifecycle programs. Before that: Maybank and Shopee. Most at home with positioning and CRM.

Good reasons to reach out

Working sessions on CRM

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SEO and link-building offers
Courses and coaching offers

Replies on weekends

Skills

retentionCRMpositioningBraze

Experience

Growth Marketing Manager
Sep 2024 - Present
Xero · 2 yr 1 mo · Full-time · Seoul, South Korea
- Launched 14 campaigns, 2 of them in new markets.
- Lifted 90-day retention 6 points with lifecycle programs.
- Hired and trained a lifecycle team of 11.
Marketing Associate
May 2022 - Sep 2024
Maybank · 2 yr 4 mo · Full-time · Seoul, South Korea
- Lifted 90-day retention 12 points with lifecycle programs.
- Launched 11 campaigns, 3 of them in new markets.
Marketing Associate
Oct 2020 - May 2022
Shopee · 1 yr 7 mo · Full-time · Seoul, South Korea
- Launched 11 campaigns, 6 of them in new markets.

References

No references yet.

Education

University of the Philippines Diliman
BS, Business Administration
2016 - 2020

Details

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Direct contact details

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