Shamma Farouk

S

Founder, Wharf Labs - agriculture · rural distribution · supply chain

Wharf Labs
Abu Dhabi, UAE · GST (UTC+4)
15+ years experience
University of Dubai
English, Arabic
Raising
Messaging unavailable

Overview

Founder of Wharf Labs (agritech). 20 years of building before that. Took Wharf Labs from zero to $2 million ARR. Before that: Amazon and Ooredoo. Most at home with supply chain and agriculture. I host a monthly meetup on agritech.

Good reasons to reach out
  • Investors who back our stage and sector
  • Early customers and design partners
  • Speaking or podcast invitations
  • Second opinions on supply chain decisions
Please don't message about
  • Crypto token projects
  • Agency or outsourcing pitches
  • Courses and coaching offers

Slower in the last week of each quarter

Skills
agriculturerural distributionsupply chainfintech
RaisingRaising capital
closes in 3 months

Pre-seed round open - fleet telematics for landlords, 267 paying customers

Stage
Pre-seed
Raising
$3M
Instrument
Convertible note
Committed so far
Opening the round now
Lead investor
Lead in place
Traction
267 paying customers after 28 months
Use of funds
Go-to-market in two new countries

267 paying customers after 28 months. Looking for investors who know media and can help with hiring.

Abu Dhabi, UAEfintechsupply chainagriculture
Open

Experience

  1. Founder
    Apr 2025 - Present
    Wharf Labs · 1 yr 6 mo · Full-time · Abu Dhabi, UAE
    • Took Wharf Labs from zero to $10 million ARR.
    • Raised $24 million across 2 rounds.
    • Grew the team to 37 people across 3 countries.
  2. Consultant
    Aug 2022 - Mar 2025
    Amazon · 2 yr 7 mo · Full-time · Abu Dhabi, UAE
    • Led a cost programme that saved a client $119 million.
    • Designed the operating model for a 17 thousand-person transformation.
  3. Consultant
    Dec 2018 - Aug 2022
    Ooredoo · 3 yr 8 mo · Full-time · Abu Dhabi, UAE
    • Led a cost programme that saved a client $101 million.
    • Ran commercial diligence on 23 deals.
  4. Consultant
    Jun 2015 - Sep 2018
    Mastercard · 3 yr 3 mo · Full-time · Abu Dhabi, UAE
    • Designed the operating model for a 13 thousand-person transformation.
  5. Senior Consultant
    Jan 2012 - Jun 2015
    HSBC · 3 yr 5 mo · Full-time · Abu Dhabi, UAE
    • Ran commercial diligence on 29 deals.
    • Led a cost programme that saved a client $134 million.

Projects

Open-source agriculture toolkit
2024

A small library for agritech that 828 developers star on GitHub.

References

No references yet.

Education

  1. University of Dubai
    BBA, Engineering
    2001 - 2005

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections

Trusted Partners

Sponsored